'The purpose of every business, large and small, is to get and keep customers. To do it well. To do it everyday. It is the ongoing responsibility of everyone in the organization to ask the question and to search out the answers to 'why should someone do business with them... rather than someone else'-and to ensure those answers are clearly evident to their customers. Every business must do this to create customer loyalty and to ensure their own business longevity. After all, a business without customers… isn't. "

To answer this tough question accurately requires an observant eye, an innovative mind and a great deal of practical information

Sam Geist offers just that in his most-requested, fast-paced program.

For the last 13 years, Sam Geist has worked as a professional speaker, consultant and facilitator for companies and associations across North and South America.

His "ideas' programs are not just sizzle, they offer substance--they include tangible solutions. They provide a wealth of information and the impetus to act on it. Sam informs. He stimulates. He refocuses participants. He provides actionable strategies for the obstacles faced by so many of today's organizations.

Before each session he conducts industry-related and company specific research, including distributing his "What Hurts' questionnaire to program organizers. The information he receives enables him to customize his presentations and handout material to the specific interests and concerns of participants and organizers.

By program's end, participants have so much more than "'just stuff" to think about. They have the ammunition, know-how & incentive to prepare a viable action plan... and DO IT!

As a facilitator during discussions and brainstorming workshops, he uses the Socratic method to encourage paticipants to think about their business in new ways, to adopt different vantage points for decision making than they held before-in order to change, to improve, to grow. He insists that asking tough questions--and answering them honestly is crucial to the well being of your organization.

Utilizing his years of experience in both the retail industry and the marketing arena Sam Geist is able to prepare and present a variety of specialized programs that are customized to the particular needs of his clients. Such programs include advertising workshops utilizing a hands-on approach to A.I.D.A (attention, interest, desire, action) as well as effective communications presentations.

Sam also has extensive experience consulting to companies involved in restructuring.

Find out how to capitalize your resources. Learn how to use your knowledge more profitably then you ever did before.

Join Sam for an entertaining enlightening experience ---one that will stimulate your corporate energy ---one that will give you the tools to do the job today.. the ideas to do the job tomorrow.

For all your programing needs contact Jeri Charles Associates.

176 East Willets Drive
Red Hook, NY 12571
Tel: 845.758.4447
Fax: 845.758.4449

1616 18th Street, NW
Suite 406
Washington, DC 20009
Tel: 202.333.7512

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