'The purpose of every business, large and
small, is to get and keep customers. To do it well. To do it everyday. It is
the ongoing responsibility of everyone in the organization to ask the question
and to search out the answers to 'why should someone do business with them...
rather than someone else'-and to ensure those answers are clearly evident to
their customers. Every business must do this to create customer loyalty and to
ensure their own business longevity. After all, a business without
To answer this tough question accurately
requires an observant eye, an innovative mind and a great deal of practical
Sam Geist offers just that in his most-requested, fast-paced
For the last 13 years, Sam Geist has worked as a professional
speaker, consultant and facilitator for companies and associations across North
and South America.
His "ideas' programs are not just sizzle, they offer
substance--they include tangible solutions. They provide a wealth of
information and the impetus to act on it. Sam informs. He stimulates. He
refocuses participants. He provides actionable strategies for the obstacles
faced by so many of today's organizations.
Before each session he
conducts industry-related and company specific research, including distributing
his "What Hurts' questionnaire to program organizers. The information he
receives enables him to customize his presentations and handout material to the
specific interests and concerns of participants and organizers.
program's end, participants have so much more than "'just stuff" to think
about. They have the ammunition, know-how & incentive to prepare a viable
action plan... and DO IT!
As a facilitator during discussions and
brainstorming workshops, he uses the Socratic method to encourage paticipants
to think about their business in new ways, to adopt different vantage points
for decision making than they held before-in order to change, to improve, to
grow. He insists that asking tough questions--and answering them honestly is
crucial to the well being of your organization.
Utilizing his years of
experience in both the retail industry and the marketing arena Sam Geist is
able to prepare and present a variety of specialized programs that are
customized to the particular needs of his clients. Such programs include
advertising workshops utilizing a hands-on approach to A.I.D.A (attention,
interest, desire, action) as well as effective communications presentations.
Sam also has extensive experience consulting to companies involved in
Find out how to capitalize your resources. Learn how to
use your knowledge more profitably then you ever did before.
for an entertaining enlightening experience ---one that will stimulate your
corporate energy ---one that will give you the tools to do the job today.. the
ideas to do the job tomorrow.
all your programing needs contact Jeri Charles Associates.
Red Hook, NY 12571
Washington, DC 20009
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