Maddy Kent Dychtwald is a nationally recognized
public speaker, author marketing executive and entrepreneur. One of the
nations leading authorities on the mature market, for the past ten years
she has been actively involved in analyzing and forecasting consumer and
marketing trends related to baby boomers and 50-plus population. In 1986, she
co-founded Age Wave, Inc., the nations premier consulting and marketing
firm focused on the wants and needs of mature Americans.
capacities at Age Wave, Ms. Dychtwald managed projects involving a diverse
group of Fortune 500 clients including companies such as Blue/Cross Blue
Shield, Eckerd Drug Company, McDonalds, Ortho Pharmaceuticals, and The
Principal Financial Group. she has helped these and numerous other companies
develop leading-edge products and marketing strategies that target middle-aged
and mature market segments.
Ms. Dychtwald has been frequently
featured in newspapers magazines and trade publications nationwide. She is also
an award-winning producer of numerous communications programs, including a PBS
special, that depict a positive image of aging. She is currently working on her
new book, The Power Generation.
Ms. Dychtwalds presentations
combine provocative information with exciting and entertaining multi-media
imagery. She has delivered speeches to more than fifty thousand people
A baby boomer herself, Ms. Dychtwald graduated magna cum
laude from New York University. She lives in the San Francisco Bay Area with
her husband, Ken, and their two children, Casey and Zakary.
all your programing needs contact Jeri Charles Associates.
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Washington, DC 20009
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