Maddy Kent Dychtwald is a nationally recognized public speaker, author marketing executive and entrepreneur. One of the nation’s leading authorities on the mature market, for the past ten years she has been actively involved in analyzing and forecasting consumer and marketing trends related to baby boomers and 50-plus population. In 1986, she co-founded Age Wave, Inc., the nation’s premier consulting and marketing firm focused on the wants and needs of mature Americans.

In her capacities at Age Wave, Ms. Dychtwald managed projects involving a diverse group of Fortune 500 clients including companies such as Blue/Cross Blue Shield, Eckerd Drug Company, McDonald’s, Ortho Pharmaceuticals, and The Principal Financial Group. she has helped these and numerous other companies develop leading-edge products and marketing strategies that target middle-aged and mature market segments.

Ms. Dychtwald has been frequently featured in newspapers magazines and trade publications nationwide. She is also an award-winning producer of numerous communications programs, including a PBS special, that depict a positive image of aging. She is currently working on her new book, The Power Generation.

Ms. Dychtwald’s presentations combine provocative information with exciting and entertaining multi-media imagery. She has delivered speeches to more than fifty thousand people nationwide.

A baby boomer herself, Ms. Dychtwald graduated magna cum laude from New York University. She lives in the San Francisco Bay Area with her husband, Ken, and their two children, Casey and Zakary.



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