Lou Pritchett has been a practicing change agent for four decades, primarily as a sales and marketing expert who helped Proctor and Gamble reach global prominence. During his tenure at the consumer goods company, he approached each new task by first understanding its impact on both his people and his customers.
Drawing from his book, Stop Paddling and Start Rocking The Boat, Pritchett's highly - customized, entertaining program provides an in-depth look at the new global marketplace. With his practitioner's expertise, he explains that change is no longer an option, it's a "must" for organizational survival. He examines 3 key factors that will greatly influence competitive ability in the next century:
1. The Changing Global Marketing Environment To compete successfully in the new marketing environment, suppliers must not only change the way the have perceived and thought about their customers, they must change the way they have organized to serve them.
2. The Necessity of Partnering Refocusing your efforts from simply producing and delivering products to aligning with your customer's and suppliers in win-win partnerships is essential.
3. The People Factor The quality, training and commitment of your work force is your primary competitive advantage.
Pritchett's expertise comes from his 36-year career at Proctor and Gamble as well as his consulting work with Fortune 500 companies since retiring as P&G's vice president of sales and customer development. He has been featured in Sam Walton's autobiography and Larry Wilson's book, Stop Selling-Start Partnering.
Introducing visionary practices to P&G, Pritchett held many management positions, including president and general manager of the company's Philippines Manufacturing Corporation before becoming a vice president at the company's Cincinnati headquarters.
He is vice-chairman at Pecos River Learning Center, a board member of Futures for Children, founder and board member of Pacific Resources Export, Ltd. and senior partner at BPR, Inc.
Lou Pritchett's Core Beliefs.
Lou Pritchett is one of corporate America's true living legends - an acclaimed author, dynamic teacher, and one of the world's most highly rated speakers. He is acknowledged in numerous books and periodicals and by savvy and successful corporate executives everywhere as the foremost leader in change management.
It was Lou Pritchett who changed the way America does business by creating an audacious concept that came to be known as "Partnering"
" Lou Pritchett's presentation was so perfect, so much in tune with our industry and so appropriate for our theme that nothing could have topped it! He is a wise man and we are very privileged to have been in his company for an hour, benefiting from the profound vision he so generously shared."
Monika Simon, VP Communications & Development, Canadian Council of Grocery Distributors.
"A Powerful message ......... perfectly targeted!" David Hundley, Manager, Systems Development, Ciba-Geigy Corporation
"Lou Pritchett's speech was the highest rated
at our annual seminar, 4.9 on our scale 5.0. I've never seen higher"
"Stimulating and challenging!"
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