Krubski is the product of a Jesuit
education and a ZEN attitude. His perspective comes from a unique combination
of talents and experiences - personal, professional and academic.
Argentine-born child of Polish expatriate parents (he lived the Evita
experience) who grew up in inner-city New Jersey and now lives in up-scale
suburban Connecticut, Krubski's perspectives are as global as they are rich
with personal experiences and anecdotes.
By age 24, Krubski had already
enjoyed two careers, one as a radio newsman and another as a TV Scenic Designer
and began a third career as the founder of a full-service advertising
His advertising, media and marketing background rounded out with
positions as the Producer of a TV newsmagazine program, sales executive for NBC
Television and VP Marketing for the Television Bureau of Advertising.
Adding breath to depth, Krubski also took on the challenge of marketing
an Information Technology service long before the rest of the world heard about
"the Internet", and ultimately focused his talents as a leading executive with
Yankelovich Partners, the premier consumer trend research company in the US,
with stops in tele-marketing, syndicated television distribution and marketing
consulting along the way.
After several years with Yankelovich and
working with it's clients, America's top Fortune 10, 25, 100, 500 and 1 000
type companies as a consultant, futurist and trend-watcher, Krubski moved to a
position as its Consulting Futurist.
Rounding out his credentials as the
managing partner of the Futures Practice for CoKnowledge, a change-focused,
collaborative managment consulting firm in Connecticut where he lives with his
two children and his wife Joanie, Krubski is now devoting his full time efforts
as Chairman of the International Thought Leadership Council.
- POPULIST FUTURIST
Futurist you can understand; whose vision of what comes next (A BRIEF
HISTORY OF THE FUTURE) connects to everyday reality at home and in
Learn the reasons
and rationales behind the 'trends' that drive consumer behavior, employee
behavior, client behavior, and citizen behavior - The WHY of What's happening
Get 'the word' on WHY WE LEAD THE LIVES WE LEAD - and
how, knowing that, you can harness unique perspectives on the consumer
marketplace to drive your business' future.
As a consultant and
creativity motivator to America's top management teams, Krubski, knows that
creativity CAN be taught (and learned). More importantly, it is possible to
teach GROUP CREATIVE THINKING - harnessing creative process to team tasking -
through THE CREATIVE TEAMTHINK TOOLKIT
THE NEED FOR
VISIONING - OR - IF YOU DON'T KNOW WHERE YOU'RE GOING ANY ROAD WILL GET YOU
THERE AND YOU'LL NEVER KNOW WHERE YOU'VE COME OR YOU'RE GONE defines a
personal, vision-oriented, philosophy that explains the need for creating
corporate visions for everything from strategic planning to new product
development - and how to do 'the vision thing....'"
BUSINESS GLOBALLY: THE TWO-WAY HIGHWAY the Argentine-born son of Polish
war refugees, with 5 international languages to his credit, Krubski, explains
how the consumer, social, information, and technology trends that drive America
do (and do not) translate 'over there ....." - and what's coming back this way.
Futurist to Yankelovich Partners, the nation's most prestigious consumer
research organization, as well as TV program producer, advertising agency
principal, and communicator, Krubski, not only follows key Trends in a variety
of disciplines, he has developed his own, dynamic vision of the impact of these
forces in FUTURE CURRENTS; NINE DYNAMICS THAT ARE SHAPING THE FUTURE,
TRANSPARENCY: THE NEXT NECESSARY GREAT LEAP OF TECHNOLOGY Krubski
shares the benefits of thought leadership combined with direct Information
Technology an telecommunications experience to paint a picture of how
technology is being impacted by its vast availability .
WELCOME TO THE
AGE OF UTILITY-BASED MARKETING in which many of the old rules don't
apply, and Design-to-Scenario, The Particling of America, and The
5-Generational Marketplace are the new order of things.
With a long history
in direct conceptual selling (television programming, research projects, and
management consulting) Krubski brings a combination of sales skills, coaching
experience, and motivational techniques to SELLING TO AND SERVICEING THE
LAST REMAINING CUSTOMER IN AMERICA .
EDUCATION NEVR HURT ANYBODY - AND OTHER THOUGHTS ON THE VALUE OF CLASSICAL
EDUCATION IN DEVELOPING THOUGHTFUL LEADERSHIP connects academia and
business problem-solving in a variety of applications from Strategic Planning
to new product development .