The second Curve-Managing the Velocity of Change
Morrison is an internationally known author, consultant and speaker
specializing in long-term forecasting and planning with a particular emphasis
on health care and societal change. He combines research and consulting skills
with an incisive Scottish Wit to help public and private organizations plan
their longer term future.
Ian has written, lectured and consulted on a
wide variety of forecasting, strategy and health care topics for government,
industry and a variety of nonprofit agencies in North America, Europe and Asia.
Ian has worked with more than I 00 Fortune 500 companies in health care,
information technology and financial services. Project sponsors also include
The Robert Wood Johnson Foundation, The Commonwealth Fund, The Kaiser Family
Foundation and The World Health Organization. He is a frequent commentator on
the future - for television, radio and the print media.
Ian is the
author of Healthcare in the New Millennium: Visions.Values and LeadershiP(Fall
1999). His previous book The Second Curve - Maneci The i itcl Velocity of
Change (1996) was a New York Times and Businessweek best-seller. Ian has
co-authored several books and chapters, including Future Tense: The Business
Realities of the Next Ten Years (1994) and Looking Ahead at American Health
Care (1988). He has also co-authored numerous journal articles for publications
such as Encyclopaedia Britannica, Across The Board, the British Medical
Journal, New England Journal of Medicine and Health Affairs.
retained by Andersen Consulting as Chairman of their Health Features Forum. Ian
is also a Senior Fellow at IFTF (Institute for the Future) and its former
President (from 1990 to 1996), responsible for leading IFTF's growth and
success over that period. Prior to becoming President, Ian led IFTF's part in
Health Care Outlook, an ongoing forecast service for clients in the health care
industry along with joint venture partners from Lou Harris & Associates and
the Harvard School of Public Health's Department of Health Policy and
Before coming to IFTF in 1985, Ian spent seven year in
British Columbia, Canada in a variety of research, teaching and consulting
positions. He holds an interdisciplinary Ph.D. in urban studies from the
University of British Columbia, an M.A. in geography from the University of
Edinburgh, Scotland and a graduate degree in urban planning from the University
of Newcastle-upon-Tyne, England.
He is a member of Board of Directors
of Interim Services a leading temporary services company; Oceania, a privately
held medical software company; and the Health Research and Education Trust
(HRET), the research and education arm of the American Hospital Association.
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